There was a French TV show in the 80' too, called "Tout s'achète" (="everything can be bought").
The concept was similar, a TV crew in the street asking random people (mostly girls in their 20s...) to do something odd for money, and gradually raising the sum they were willing to give until they agreed. Most of the stunts involved buying clothes (usually bras and panties), or revealing a body part.
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