In the 70's, there was a huge amount of 'mainstream' soft porn (think Emanuelle) being made. These was normally publicised alongside mainstream films at Cannes. It would ensure some 'exposure' of your sexy film if one of the 'stars' just happen to lose her swimsuit on the beach, while the press was there.
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If God had intended that people should go around totally naked, we'd all have been born that way."
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