How about a contest or some sort of "bare as you dare" vibe?
I'm thinking about a "girls doing dares" contest -- where maybe you have amateurs, or even actresses doing a set of escalating dares. They might be recruited knowing they'd be doing sexy dares, but keep the option to forego nudity if they chose (the best would get into the competition, and of course a "ringer" or two can always ensure enthusiasm and nudity!
)
The other thing -- a lot of women have a fantasy about stripping in front of a group of guys, like at a party or even in a club setting. I wonder if something like that would televise well -- recruit women to fulfill their fantasy by stripping in front of a small group of guys. Maybe an update of the old "Bert Rhine Productions" shows. Maybe even a reality-TV kind of thing, where a crew goes from town to town recruiting women (and acceptable audiences, by the way).