As many people have replied, and as it has been discussed many times before, it is a sad truth. Throughout the 90s, in Spain and especially in Greece toplessness was the rule, as was changing clothes or swimsuits at the beach, and women were often nude. As I wrote in other threads, on Greek beaches I've seen women and girls of all ages and shapes sunbathing and swimming without a stitch on. However, despite the appearances, society has become more conservative, sometimes paradoxically under the guise of being more open and liberal. And then, the omnipresent camera phones did the rest.