Quote:
Originally Posted by osreb
First lingerie ad
Because of social stigmas surrounding sex, lingerie advertisements on television used to use mannequins to model the merchandise. This changed in 1987 when Playtex took advantage of loosened standards and aired television ads that featured real models wearing lingerie.
|
Well, not quite.
Television in the 60's was comfortable with showing a woman in a slip-- even in a bra and slip...we saw this in an "I Dream of Jeannie" episode in the mid to late 60's.
So the real breakthrough was really showing panties on TV.
In the 60's we did see an occasional shot of a long line girdle on a TV show. Perhaps even a partial glimpse of the waistband of panty...but TV was reluctant to show full on panties. You did see bloomers and such that were SUPPOSED to be panties-- "Star Trek" comes to mind, but I feel this doesn't quite count...
In the 70's, TV did start to loosen up along these lines-- "Three's Company" kinda sorta showed panties with shorty nightgowns, and you did see panties sometimes worn OVER pantyhose-- the implication being that there was still something underneath what you saw perhaps...
It wasn't until the late 80's that full on panty views were common in TV.
It was a little odd-- TV shows were hesitant to show panties, but if it was a movie shown on TV that contained such a scene, that seemed to be ok, even in the late 60's.