I don't think generalizing is possible, here, so I believe you are wrong. My impression is that on the one hand, younger generations (those who are now 20ish) prefer very skinny, androgynous women. For example, a co-worker of mine, who is about 25, and who is very successful with men, has practically no tits and her hips are about the same width as her waist. On the other hand, I find that older generations tend to prefer a more traditional figure. But again, this is just my impression, based on the people I see when I'm out and about. Also, consider that when I talk about figure, I'm not talking about weight, but proportions. I, for one, prefer athletic (or, if you prefer, fit, or skinny) women with a pronounced hourglass figure. I don't mind if a woman has a few kilos (not a few stone) more than optimal, or if she is not super-fit, but I find the heroin-chic anorexic look of the late 90s profoundly unattractive. One more thing to consider is that often the women who show themselves off are already in their late 30s or 40s, when the metabolism has slowed down a lot and therefore tend to accumulate extra weight, but again, this is just my impression. Finally, I would take articles published on PLoS ONE with a pinch (or a pound) of salt. Practically all sort of stuff gets published there, and you have to be careful if you want to find the occasional good work in the pile of rubbish.
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