I'd definitely take to this one day after doing London twice (in its infancy to be precise). Being in my early 30s, that makes it ample time to try it out, why not...with the missus? From a personal perspective, Brighton meant the beach, the pebbles and the Royal Pavilion when I came to visit as a kid. Now, it reminds me of something completely different, funny, ridiculous, joyous, you just cannot not love Brighton's ride. It's just unique
Btw, here's two shots I got to appreciate.
1. That Asian student who rode totally nude
2. That adorable italian chick who updated her FB profile pic with one of those posted on Flickr. Wow!