I found an earlier thong in another movie with a famous ENF scene: Cheryl Rixon getting stripped in "Used Cars". I hadn't noticed it before, but from the pictures on this site of this scene, it's pretty obvious she's wearing a thong.
Used Cars: released 11 July 1980.
Can we now find one in the 70s? Given that Hollywood was working under the Hays Code until 1968, I highly doubt we'll find one in an American movie earlier than that.
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