Excerpt
When French photographer Olivier Valsecchi won the Hasselblad Masters Award in 2012, he was asked by the camera-maker to create a new set of photos that represented one word: "evoke." The result of that abstract brief is Klecksography, a photographic reimagining of the inkblot test.
Popularized by the Swiss psychologist Hermann Rorschach, inkblot tests (also known as "Rorschach tests") require people to find form in abstract patterns. The way patients go about interpreting the inkblots is analyzed by a psychologist in order to diagnose mental disorders. Widely used in the second half of the 20th century, Rorschach tests are still studied and utilized in some fields of psychology today.
http://www.theverge.com/2013/12/9/51...-klecksography