I am looking for a scene at the start of "Sex 'n' Death"
http://www.imdb.com/title/tt0227479/. Martin Clunes plays the host of a British Shock-TV Show, he waves a large wad of cash in the air & says that the first woman to strip completely naked now will win this money. A group girls surrond him/the camera man. The girls start to rip there clothes off. One girl is the first to take off everything. Martin's character declares her the winner - just as he is about to hand over the cash he says. "Only joking" & puts the cash away. Leaving on naked & several half undressed women embarrassed as the camera focuses on them for a few seconds. The director cuts to something else happening in the Tv show.
I remember Martin Clunes being interveiwed for the live British mid morning show "This Morning" & getting into trouble for saying that the actress who took off all her clothes had a "nice bush".