Quote:
Originally Posted by step1models
fair enough. well, the site is currently set up at 19.99 lifetime rebills. that way those who want to join for a month and download everything possible, then cancel can pay 29.95 while those who stay on board are going straight to 19.99 rebills.... that is my logic as an owner who built this from ground up... dropping straight down to 10 bucks cheaper is not something i am ready to do...i honestly bust ass recruiting. i don't take the easy route by hiring agency girls and i feel that what i accomplish is at least worth the initial 29.95 which is what most of the amateur sites charge while offering footage of "pro amateurs" or agency girls who are on 10 other sites as well. my exclusivity and honest recruiting is what i am selling..even if i don't have all the bells and whistles that the big guys do... i hope i don't sound stuck up with this response. i just believe that what i do is worth a little more... even if it is just the initial sign up fee
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If I may, given the quit after one month lifecycle, Id say 25 and fifteen. Fifteen may keep them on for a few months. 25 gets em in the door. Elasticity of demand.
Two different places
1) Not joined and without old content
2) joined and have dl all old content with promise of new in one month.
Ask what is the cu thinking at 1 and at 2.
Also costs per item sold is a factor. 'Cost of goods sold'. If each item costs you 10 dollars vs 10 cents than price is effected accordingly.
The initial cost (paid shoot) can be spread over each later sale.
Most important is elasticity of demand.
http://en.wikipedia.org/wiki/Price_elasticity_of_demand
4 people buy at 50 = 200.
20 people buy at 20 = 400.
The magic is measuring demand. I suggest lowering price until the increase in number of new members levels out. In other words the point at which no new members will join is the optimum price. Some will never join no matter what the price.
Stated differently if you lower prices by 5 and see a large jump then price is too high. If you see yet again a large jump at five less and so on. When the jump declines than go back to where you were before and ouila.
Id also monetize the site. Margin ads bugs no one. Just so long as none of the ads lead to harmful sites.
My two cents.