I think I provided this answer in a similar thread in the non-fiction forum. I've always been really interested in EUF. I think that's because I always associated underwear with "private" and that has always been naughty to me.

I can't recall a specific watershed moment, but two movies do stick out in my mind. The first is an old sci-fi film called Runaway. In one scene, Kirstie Alley is bugged and goes through a scanner to locate transmitters that are embedded in her clothes. The female agent continues to command Alley to remove pieces of clothing so they can find the transmitters, and Alley's character is clearly annoyed and embarrassed by it (but I thought it was sexy). She has one in her bra. Even though Alley turns to remove her bra and we don't see the goods, it's still a pretty hot scene. The second was a movie called I Come In Peace, which is a Dolph Lungdren movie about an intergalactic drug dealer who harvests human endorphins. As part of his process, the alien has to get to people's chests and he inevitably finds a woman who's working as a mechanic. He corners her and rips open her blouse. Seeing her ravished and forced to bare her bra in such a manner definitely left an impression! (unfortunately she meets an untimely end)

Of course, I saw all of the classics: Nutty Professor II, Ace Ventura, Animal House, Zapped!, etc. as well as all of the stuff from bad 80s action movies, 70s grindhouse, 80s sex comedies, etc.

The first seminal ENF experiences for me are not even ENF; they're EUF (embarrassed underwear female). The first scene in question is the one from "Nutty Professor II: The Klumps", where the "secretary" character (played by February 1998 Playboy Playmate Julia Schultz) has the front of her shirt torn open to reveal that she's wearing a white cotton bra as a naked black baby Buddy rips open her shirt in order to get down from a table and escape. The second scene in question is the one from "Weird Science", when Lane Meyer (played by John Cusack) puts on roller skates, and then proceeds to tear off the "cheerleader"'s (played by Tina Littlewood) outfit to reveal that she's wearing a white bra with matching panties. They don't make ENF/EUF scenes like they used to.

Better off Dead rather than Weird Science

I love ENF scenes where we all see the bare breasts and bare vulvas, and then they cover up after we've seen the goods. It's too bad there aren't many modern ENF scenes in mainstream media sources any more.

Actually, EUF stands for Embarrassed Underwear-clad Female.

It's difficult to recall exactly, but some of the earliest memories of embarrassment related horniness I have were either purely my own fantasy, or were versions in my head of TV shows where men were embarrassed, where I just swapped them out for women. I also remember reading a book where one of the characters was a girl who ended up - I can't remember how - stuck upside down in a motorbike sidecar with only her bum visible to everyone else, that made an impression on me.

They can't have been the first two videos I saw, but two early memories are 1) of the Levi's 'Daytrippers' advert where a couple in a sports car are magically stripped naked by some dweeb with x-ray specs (tho they aren't actually x-ray specs). The woman had a great rack. I saw it on the VHS for the first Austin Powers movie, back in the days when rented VHS tapes had loads of trailers and ads before the movie. I went and rented that tape about a dozen times, my folks couldn't understand why I wanted to rewatch it so often lol. Number 2) is of the obvious scene in Mask of Zorro, definitely got my money's worth out of that one too.

Speaking of (and somewhat on topic), I remember every movie my parents rented back in the day seemed to have a promo for Crash. I don't mean the Sandra Bullock movie but rather the David Cronenberg movie based on a book about a group of people who have a fetish for car wrecks. It looked really sexy and stylish and had women in their underwear.

I finally watched it about six years ago, and the movie turned out to be pretty terrible. *lol*

Speaking of this movie, the scene where Kym Malin (former playboy playmate) is stripped to topless by the wind and storm, while playing the piano, and ejected out of the house into a puddle of water that way, is a small and quickie classic! I definintely remember that scene in my formative years. It's a shame it was so hard to see (not clear) and brief, but still... nice fantasy!

I know. I meant to say Better Off Dead. It's been a while since I have watched that scene.

I know. I also remember that scene. It's too bad we don't get a good enough look at Kym Malin's bare boobs and vagina as she's stripped and sucked out of the chimney.

I knew that you had just posted the wrong title in a minor error. You had described the Better Off Dead scene exactly